We all are well witnessing the Covid-19 prospects in near future.
Are you still waiting for things to change?
How long will you wait?
Don’t you think it’s time to accept the NEW NORMAL? Everyone will be ONLINE sooner or later. And it will remain so, for at least the foreseeable future.
This transition of offline to online during this tough period sounds like a bumpy ride, but ultimately it’s the only way that can help your brand survive in the future.
Invest this time of recession and “offline quarantine” to sparkle on social media and add new dimensions to your brand. We understand that you have moved away from your everyday business quite a bit now, but don’t disappear off the radar.
Being out of business offline does not mean that you can take a break from social media. If you don’t give your customers an opportunity to connect with you online, they may forget about you when the dust settles down.
So be ready to be ahead in the race so that you can easily bounce back when the situation returns to normal.
Few steps on how to move your business online?
- Create your accounts on all social media including Facebook, Instagram, Linkedin, Twitter or choose whatever works best.
- Watch some videos on learning Social Media Marketing like using right hashtags, using intriguing titles or headings, creative content, etc.
- Create engaging posts, not just the ones where your audience feels that you are marketing yourself, instead understand what they need, take their point of view, connect with them.
- So it’s basically about connecting with your audience, gaining credibility, and then once they trust you, they follow you, they eventually come to you.
- So don’t sell your products, sell yourself, sell your persona. People buy not for what you have, they buy for who you are.
- Get adapted to technology and Online platforms.
- Find some successful people who are in the same business like yours and shadow them to understand their strategies.
- Last but not least be consistent in your branding on social media and don’t give up.
- In a nutshell, be a shameless promoter.
Moving to 100% online can be difficult for many businesses, and some hasty actions may bring zero results. Crafting an advanced strategy is time-consuming and there’s no time to do that now.
But if you can apply a few tactics stated above you can heal business wounds like a plaster would, at least for a while.
Fedez, who is locked in Milan, decided to host a small gig for his local community by his window, with a little help from some speakers. The numbers speak for themselves: almost 3 million views and plenty of public appraisal for such a small event.
If he can do it, you can do it too.
So just wake up and align yourselves, don’t look at the obstacles, look at the opportunities that it brings for you.
Be the Game Changer.